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LAURA KENT | EMBROIDERY

Wednesday, 28 January 2015

Outward Facing Brief: Primary Europe Commission Pitch

This week I have participated in an outward facing live commission opportunity with financial company, Primary Europe. The proposal: to design art-work for their new offices, with no brief other than our work would need to feature a red number 1, alike to the one featured in the company logo.

In my first thoughts, I found it difficult to visualise my work in the context of 'space', unsure how I could adapt my ideas to the needs of their company. I wanted to adapt my current work into something that could be suitable for the companies' space, instead of creating a completely new concept. I pitched my commission as three separate wall hanging pieces: layers of my hand-drawn embroidery samples, incorporating the companies' logo in hand-stitch. I explained that the inspiration behind my pieces came from the calming notion experienced when creating the pieces, hoping to replicate this feeling in their busy working environment of Manchester's city centre.


I found the pitching experience very enjoyable; I can usually be quite nervous when speaking in unknown situations, especially as this was my first experience of pitching outside of the comforts of University walls, however now that I am participating in more externally speaking projects, I feel I am becoming much more confident. I have never created visualisations, worked with external clients or had to produce a budget before; learning this now has given me a better understanding of information that external clients need when proposing commission pieces. As well as this, the project has allowed my to realise I am able to adapt my work into a new context of space.

I have been accepted for this commission and am now looking forward to the making and installation processes of this experience.