;

LAURA KENT | EMBROIDERY

Friday, 1 May 2015

PRIMARY EUROPE | COMMISSION EVALUATION


Earlier in the year, I participated, and was accepted for an outward facing live commission opportunity with financial company, Primary Europe. Over the duration of my commission, I have had to quickly learn and understand new obstacles and ways of working; working with outward facing clients and companies (eg. framing suppliers), managing multiple deadlines alongside one another, overcoming resizing and measurement problems, using my own judgement to decide upon material and colour choices, working in the context of installation, and many other minor details that I usually would not worry about.
Left to right: original visualisation for commission pitch, installation space

I initially proposed that I would create three embroidered pieces of my drawn, circular patterns, which would replicate the calming notion that I feel when creating the pieces, inside the busy movement of the city centre. The hardest obstacle that I have had to face whilst creating these pieces has been creating the repeat pattern of my work over a larger surface scale, in comparison to my original samples. I had trouble with the temperament of the specialist machine that I was using for these pieces; however overall there was nothing that could not be fixed. One change that I needed to make involved the decision from changing the company logo from hand, to machine stitching; after trying both techniques, I felt that the machine gave a much nicer finish to the pieces.



Something that I have never experienced before is the installation process of my own work. Luckily, we were helped with our installation, only needing to supply our own fittings; something that I am told would be left solely to the artist in normal situations. Seeing the overall finished piece in situ was a strange, yet satisfying feeling. Reflecting upon when I had first visited the space and pitched my ideas, to then seeing it come to life in front of me, I felt proud. 


Overall, I have faced and overcome many struggles. It has been a challenging few months, however all experiences of both managing multiple projects and presenting/ pitching my ideas to external clients has been enjoyable. I realise that although I work for a fashion context, my work is versatile enough to be adapted for multiple contexts, including installation; however, upon reflection, I am much more comfortable in the fashion context.